Japanese designers dominated the fashion world in 1983. Feathers replaced beads and sequins as the latest extravagance. In 1982, sportswear is adapting well to everyday contemporary needs.ĭonna Karan and Louis Dell’Olio are inducted into the Coty Hall of Fame. Calvin Klein and Ralph Lauren both favored calf-length clothes. Bill Blass and Adolfo - favorites of Nancy Reagan - kept their hemlines around the knee. Perry Ellis, then one of the “rising stars” of fashion, was successful with his near-ankle lengths. With more women moving in executive roles in the workplace, the demand for business suits increased. 1.) The worldwide recession put extravagant clothes out of reach for a good portion of the population and 2.) a growing number of women continued to join the workforce. There were two main reasons for this development. The most successful styles were moderately subdued, in durable fabrics that required little upkeep and in quiet, basic colors. One look at a 1989 catalog feels like a glimpse into the troublemaking teen’s bedroom floor.įashion, traditionally the province of rich and leisured women, subtly changed its focus in 1982. The best example of late-1980s for boys is Zack Morris (Mark-Paul Gosselaar) from Saved by the Bell. By then, women’s clothing had gotten considerably more baggy as women clamored for styles that hearkened back to a more conservative time. If you ever hear someone talk about “Cosby sweaters”, they are referring to sweaters that were most popular in 1989. In 1988, every kid had to have a pair of Air Jordans and a Chicago Bulls baseball cap. With the help of Michael Jordan, Nike won the war. Nike was the athletic wear battle of the decade. Suddenly it became much easier for a fad to spread across the country faster than wildfire.īy the late 80s, Nike had grown into one of the most profitable clothing companies in the world. were tuning in to watch music videos starring wildly dressed celebrities. MTV had a huge impact on fashion, as teens across the U.S. ![]() ![]() Society’s love for brand was epitomized by its inexplicable love for wearing Coca-Cola brand clothing in 1987.
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